Ever refer a client to a national payroll or PEO provider, only to watch as they swoop in, assume your Agent of Record (AOR), and take full control of your client relationship? It's a frustrating reality many benefits brokers face, but it doesn't have to be this way.
In an era where client relationships and unique value propositions are more crucial than ever, brokers need a strategic edge to stand out in an increasingly competitive marketplace. While the traditional route of insurance carriers and administrative services is still common, an exciting new model has emerged in the Professional Employer Organization (PEO) space—Thrive PEO. Thrive offers brokers a partnership unlike any other, one that empowers them to build lasting client relationships, increase their revenue, and secure long-term success.
Thrive PEO’s Broker-Centric Model: The Key to Lasting Partnerships
What truly sets Thrive PEO apart from the competition? It’s simple—Thrive is 100% committed to working exclusively with brokers. Unlike other PEOs that might bypass brokers and go straight to employers, Thrive places brokers at the forefront of every client relationship. This broker-first model means brokers retain their AOR status, ensuring they always stay in control of their clients and the valuable relationships they've worked hard to build.
This approach fosters stronger collaboration between brokers and Thrive, where both parties share in the success of the client relationship. It’s a partnership that ensures brokers can offer a comprehensive range of services without worrying about losing control to the very provider they referred their clients to.
Elevating Small Business Benefits to Corporate Levels
Brokers are flocking to Thrive PEO because it allows them to offer large-group benefits to small and mid-sized businesses—something traditionally reserved for Fortune 500 companies. With Thrive, brokers can offer clients access to robust, competitive health insurance plans, retirement options, life insurance, and more—at pricing levels that were previously out of reach for smaller businesses.
This is especially beneficial for small businesses that want to attract top-tier talent but struggle to provide benefits on par with larger corporations. Thrive’s PEO services allow brokers to level the playing field, helping clients offer employees the kind of benefits that keep them competitive in today’s labor market.
Comprehensive Solutions That Go Beyond Payroll and HR
Thrive PEO doesn’t just stop at payroll and HR services; they offer brokers and clients a full spectrum of business solutions. From risk management to compliance, employee engagement to cost containment, Thrive equips brokers with the tools to address the broad and evolving needs of their clients.
This comprehensive approach ensures brokers can provide holistic, customized solutions that don’t just meet their clients’ needs, but exceed them. Whether it's solving compliance challenges or helping businesses improve employee engagement, Thrive’s solutions empower brokers to assist clients in every area of their operations—ultimately helping businesses scale and thrive.
Here’s How Thrive Sets Brokers Up for Success
Partnering with Thrive PEO doesn’t just give brokers a competitive edge—it opens the door to new, sustainable revenue opportunities. Here’s how:
Residual Income and Long-Term Revenue: Thrive’s partnership model ensures brokers can earn residual compensation across multiple lines of business. This means brokers continue generating revenue as long as their clients stay with Thrive, creating a steady income stream that grows over time.
Increased Revenue Per Client: Brokers working with Thrive report an impressive 25% increase in revenue per client. Thanks to Thrive’s competitive pricing and expansive service offerings, brokers can offer clients more, and in turn, increase their overall revenue.
Unmatched Support and Training: Thrive doesn’t just provide a platform for success—they equip brokers with specialized tools, training, and ongoing support. From client onboarding assistance to expert advice on employee benefits, Thrive is there every step of the way, ensuring brokers are well-prepared to help their clients succeed.
80% Closing Ratio for Broker-Referrals: One of the most remarkable statistics for brokers partnering with Thrive is the 80% closing ratio for broker-referred clients. Thrive’s comprehensive service offerings and competitive pricing make it a compelling choice for clients, leading to an impressive closing rate that directly translates to increased business for brokers.
Client Relationship Protection: Thrive’s "no trespassing" policy guarantees that brokers won’t lose their clients to direct PEO sales efforts. Brokers can confidently partner with Thrive knowing their AOR status is protected and their relationships remain secure.
What Clients Love About Thrive PEO
It’s not just brokers who benefit from Thrive’s broker-centric model—clients do, too. Here’s why:
Focus on Core Business: By outsourcing payroll, HR, and compliance to Thrive, businesses can focus on what they do best—growing and improving their bottom line.
Cost Containment: Thrive helps businesses manage costs across payroll, benefits, and HR services, ensuring they remain competitive in their industry.
Risk Mitigation: Thrive’s expert risk management and compliance services ensure that businesses stay on top of evolving regulations, reducing potential liabilities.
Expanded Benefits: Thrive enables small businesses to offer their employees large-group benefits, which boosts employee satisfaction and retention.
Stronger Employee Engagement: Thrive fosters a positive workplace culture, leading to lower turnover and higher productivity.
The Bottom Line: A Partnership That Pays Off
For benefits brokers looking to expand their offerings and maximize revenue, partnering with Thrive PEO is an easy decision. Thrive PEO doesn’t just help brokers grow—they help them thrive in today’s competitive market.
It’s time to elevate your business and strengthen your client relationships. Choose Thrive PEO—where brokers come first.
For more information, contact Thrive PEO today at: (918) 794-2200.
Oklahoma-based Thrive PEO is the state’s fastest growing Professional Employer Organization (PEO); and provides a customized suite of human resource solutions designed to help SMBs: lower employee benefit costs, increase productivity and profitability, and reduce employer liabilities and business risks. Services cover the entire employee lifecycle, and include: payroll and tax administration, employee benefits and related administration, HR and compliance, workers’ compensation insurance, retirement plans and more – all delivered by a Tulsa-based team via market-leading HRIS technology.